The content demand engine that every business needs but no one uses, from Morning Brew’s CEO

[mouakter13]

One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And while I’m a little closer to it than most, when I spot social media content that’s a direct copy-paste from GPT, it feels canned and inauthentic, and I lose trust in the person or brand.

While I firmly believe that authenticity is important everywhere you market your business, it’s especially important when it comes to making connections and growing relationships on social media.

Download Now: The 2025 State of Social Media country wise email marketing list Trends [Free Report]

In fact, while I’m 100% on board with using AI to brainstorm or flesh out ideas, I will never advocate blindly publishing AI-generated social, blog, or email content. With that in mind, I want to share my approach to using AI in social media strategies in a way that allows you to be more effective in how you spend your time while still sounding like you.Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not what they know, it's who they know. Every great leader has a board of directors — smart people who challenge their thinking.

But, what if you don’t have a board of directors? Well, with AI, you can build your own, entirely for free.

Download Now: How to Use AI to Create a
Marketing Plan
Your AI board of directors can help you transform your decision-making processes and get unstuck in minutes. The time you save can help you level up your work and focus on what you love in your personal life. Below, I’ll share the 10-minute process I used to build a personal board of directors.