iClips has over 20 years of experience in the advertising agency market, and with this authority in management, we developed the OGO methodology: Organization, Management and Optimization .
The methodology is based on identifying the maturity level of each agency and proposing actions to raise the level of management in advertising agencies, houses and marketing departments. Therefore, we decided to list in this article the 5 main reasons for you, as a manager, to implement this methodology in your agency. Check it out!
Getting to know your agency's management level better
This first step seems simple, and for this reason, many managers do not give due importance to this information, but it is certainly one of the most important moments during the entire methodology process.
It is through a good diagnosis that it will be possible to identify, align and outline the best action plan for the business, making the monitoring 100% personalized to the current situation of your agency.
To make this happen, your first point of contact architects email lists uk will be our team of agency experts, and when I say experts, I mean they really are. They will make an accurate diagnosis of your agency's maturity and current situation. This will bring more confidence and speed to implementation.
Below, we’ve gathered some of the main benefits of the OGO Methodology for agencies. Keep reading to find out and apply it to your business!
1. Personalized support at all stages of implementation
Unlike a traditional implementation, the main objectives of the OGO methodology are to monitor, outline individualized actions for each level of maturity and offer a personalized service to the agency. In addition, you will have a multidisciplinary team to help you. In this team, you will have:
Training Analyst (Onboarding): Will be responsible for ensuring results in the first months of implementation;
Support Team: An extremely capable team to help with day-to-day queries;
CS Analyst (Ongoing): Will be responsible for monitoring your agency after the implementation is complete. In other words, you will have continuous monitoring. Our team has a single motto: “your success is our success”.
2. Process definition
Perhaps the biggest difference in this methodology is this: Defining and organizing processes for sustainable growth. With many years of experience in the advertising market, we have realized that the biggest bottleneck in an agency is precisely the lack of mapped processes and/or processes that cannot be replicated, that is, a completely different process for each job.
With this in mind, this methodology has come to eliminate this “block”. In the first few meetings, our team will get to know the reality of your agency and will start to create the first processes together with the agency.
These are important processes such as: Defining the work workflow , job models and defining the persona of each agency client. With these processes created and being used by the entire agency, the management level has already made significant progress.
3. Planning
All steps of the methodology are designed and planned according to your needs and your level of management. Throughout the process, you, as a manager, will have access to the progress of the implementation.
We use the OKR (Objectives and Key Results) tool, which aims to show the actions that will be executed internally (agency) and externally (iClips). It also monitors the progress and deadline of each stage. This will bring more transparency to the process and keep you fully informed about the progress achieved.
4. Analysis of results and indicators
As the agency begins to evolve in terms of methodology (organization, management and optimization) , it will be possible to analyze the agency's main results and indicators , which is what we call the “Success Milestone”.
Our team shares each achievement with you, as we truly believe that your success is our success. In addition to showing the progress in your agency's management level, the methodology allows you to review the processes created.
As mentioned before, a good process is a replicable process. In this sense, we always provide meetings to realign and further optimize your results. This is because our team is always directly monitoring your implementation, always seeking to bring the best solutions to your agency.
5. Management optimization
The methodology itself is already incredible, but the cherry on the cake is iClips. There is no point in creating and organizing processes if you have no place to perform these actions, and that is where the tool comes in. This perfect combination only happens because iClips is designed so that you can insert each process created , making each work action possible there, which will certainly speed up and optimize your time even more.