Children's morning TV shows are losing ground to mobile-formatted platforms that combine books, games, and cartoons.
The emergence of these channels confirms the trend of audiovisual consumption through gadgets, which is happening at an increasingly early age.
According to a Common Sense Media survey, 38% of children under two years old use tablets for entertainment. In 2011, this percentage was 10%.
Drawing a parallel, TV program audiences remained at 66%, and DVD consumption fell to 46% in two years.
One of the most traditional producers of children's content, Disney, noticed this movement and bet on the launch of the cartoon "Sheriff Callie's Wild West", made exclusively for tablets, at the end of last year.
This is a trend with no turning back, and there is a great effort to avoid being forgotten despite the speed with which things appear on the internet.
You need to work every day to seek out new content and interactivity, as the shop internet is not as ephemeral as you might imagine, so the secret is to be constantly talking to your target audience.
Now that your engineering report company understands what on-demand marketing is, let's explore its benefits to assess whether it makes sense for your business.
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