Tips on how to use Mother's Day in marketing

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By Patrícia Jaššová May 6, 2021 Categories: Marketing 0 Comments
Are you planning a special offer for Mother's Day? Almost everyone is looking for the right gift to please their mother during this time. Traditional choices include chocolate and flowers, but in country email list recent years, more and more people have focused on experiences, relaxation and self-care. This holiday is a great opportunity for your salon.

Looking for inspiration? In this article , you will find out how to use Mother's Day in your business.



Tips for marketing strategies for Mother's Day



1. Marketing strategies for Mother's Day
Social networks
Do you know what the problem is for many salons on social media? Hard sell.

Instead, you should implement the 80:20 rule . Make sure that 80% of your social media posts are tips, useful information, fun or interesting facts. And in the remaining 20%, communicate sales.

PRO TIP : Try to make your Mother's Day posts sweet, friendly, and interactive.

For example, you can:

invite your followers to share with you various funny or sweet memories with their mothers,
encourage followers to write what they appreciate most about their mothers and what they are most grateful for,
ask about classic mother/daughter movies,
share a retro photo from childhood.