Content Marketing (B2B Specific):

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B2B-Focused Website Section/Portal:
A dedicated section on the website for wholesale inquiries, partner applications, or corporate orders.
Content tailored for businesses: catalogs, wholesale pricing information (gated), brand guidelines, and testimonials from retail partners.
Whitepapers/Guides: E.g., "The Retailer's Guide to Stocking Sustainable Footwear," "Trends in Performance Athletics Footwear."
Case Studies: Showcasing successful estonia phone number list partnerships with retailers or corporate clients, highlighting increased sales or employee satisfaction.

Webinars: On topics like "Maximizing Footwear Sales in Your Store" or "Integrating Sustainability into Your Product Line."
LinkedIn Marketing & Sales Navigator:
Targeted Outreach: Using LinkedIn Sales Navigator to identify key decision-makers at target retail chains, boutique stores, or corporate HR departments (e.g., buyers, merchandisers, HR managers).

Company Page Content: Sharing industry insights, B2B product features, and partnership success stories.
Personalized Messaging: Crafting tailored outreach to potential wholesale clients or collaborators.
Direct Outreach (Cold Email & Calls):
Building targeted lists of potential retail partners or corporate clients and executing personalized cold email campaigns.
Strategic cold calling to introduce the brand and qualify interest for wholesale or custom orders.