Examples of Viral Social Media Contests
Posted: Wed Jul 09, 2025 9:13 am
To illustrate how brands have executed viral contests, here is a list of successful giveaways that collectively resulted in millions of impressions, followers, entries, and sales.
Domino’s – “Piece of the Pie” Rewards
Concept: Fans who posted pictures proving their loyalty to Domino’s (tattoos, etc.) were entered to win free pizza for life.
Result: Strong social media buzz and significant brand visibility.
Domino's "Piece of the Pie" Campaign asked phone number lead customers to show their loyalty.
Airbnb – “Night At” Campaigns
Concept: Airbnb ran a series of unique giveaways where winners could stay overnight in unusual places—like the Great Wall of China, a LEGO house, or the Louvre Museum.
Result: Millions of impressions, tons of earned media, and increased brand visibility.
Domino’s – “Piece of the Pie” Rewards
Concept: Fans who posted pictures proving their loyalty to Domino’s (tattoos, etc.) were entered to win free pizza for life.
Result: Strong social media buzz and significant brand visibility.
Domino's "Piece of the Pie" Campaign asked phone number lead customers to show their loyalty.
Airbnb – “Night At” Campaigns
Concept: Airbnb ran a series of unique giveaways where winners could stay overnight in unusual places—like the Great Wall of China, a LEGO house, or the Louvre Museum.
Result: Millions of impressions, tons of earned media, and increased brand visibility.