Must Read: Is Website Traffic Important?
Posted: Mon Dec 23, 2024 3:41 am
Focusing on what are the KPIs of digital marketing, the role of Key Performance Indicators is defined around web analytics activities . That is, monitoring results to understand if and how we are working to achieve the objectives set in the strategy planning phase.
Why are marketing KPIs important?
Starting an online promotion job ignoring digital marketing malaysia tel code indicators means proceeding without a compass, a North Star, a clear reference to understand if everything we are doing is working or not. For a web performer who aims to optimize every step, marketing KPIs are the reference point to start an effective Deming process .
What are marketing KPIs?
So a process of seeking perfection, capable of constantly improving. This means increasing conversions , therefore turnover, but this is only possible if you define the Key Performance Indicators to measure performance, insert them into a data strategy and improve the results.
Characteristics of Key Performance Indicators
KPIs are, in essence, the most important parameters for measuring the efficiency of a digital marketing activity. This is a possible definition . But the question we must resolve now is another: what should these decisive parameters be like in a digital marketing campaign?
We need to consider the difference between traditional and digital marketing. For old forms of advertising, we consider generic KPIs such as the Gross Rating Point . That is, the parameter that defines the advertising pressure exerted by a medium on an audience over a period of time.
Why are marketing KPIs important?
Starting an online promotion job ignoring digital marketing malaysia tel code indicators means proceeding without a compass, a North Star, a clear reference to understand if everything we are doing is working or not. For a web performer who aims to optimize every step, marketing KPIs are the reference point to start an effective Deming process .
What are marketing KPIs?
So a process of seeking perfection, capable of constantly improving. This means increasing conversions , therefore turnover, but this is only possible if you define the Key Performance Indicators to measure performance, insert them into a data strategy and improve the results.
Characteristics of Key Performance Indicators
KPIs are, in essence, the most important parameters for measuring the efficiency of a digital marketing activity. This is a possible definition . But the question we must resolve now is another: what should these decisive parameters be like in a digital marketing campaign?
We need to consider the difference between traditional and digital marketing. For old forms of advertising, we consider generic KPIs such as the Gross Rating Point . That is, the parameter that defines the advertising pressure exerted by a medium on an audience over a period of time.