What is Permission Marketing?

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Another advantage of email marketing is its effectiveness. However, it's only effective if used correctly. Using email marketing correctly, and therefore effectively, means avoiding random emails. It means always keeping the permission marketing rule in mind.

According to Seth Godin , we can define permission marketing as being “the privilege (not the right) of delivering personal and relevant messages in advance to the people (prospects) who really want to get them”.

In other words, the consumer has the power to whatsapp number list choose, and that is why the following email marketing policies exist, which companies must implement.

Opt-in Policy – ​​Requires a potential customer to opt in. A potential customer can select the company's services they wish to subscribe to and authorize the company to use the information they provide.